Leadership Training
Influencing and behavioural change are the power skills of successful leadership teams. Develop this skill as a team in this 5-month programme.
When leadership needs to influence more than just KPIs
“We want to lead change — but behaviour doesn’t shift.”
Strategy, structures and tools are in place, but real transformation still stalls. You don’t need more frameworks — you need to understand how to influence mindset, motivation and culture.
“Our leadership team is smart — but we’re not aligned.”
You’re navigating complexity, conflict and high expectations. But without shared habits, language, and behavioural tools, trust and momentum don’t grow. Influence starts inside the team.
“We’re good at goals — but not at habits.”
You set bold ambitions, but daily leadership behaviours often fall back to old patterns. Long-term transformation needs new rituals, new framing, and deliberate practice in context.
Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies
What You Will Gain
Making more Rational Decisions
Skill: Making objective and well-founded decisions under pressure: Learn how to recognise and overcome decision biases as a group to make high-stakes decisions rationally, despite tunnel vision, status anxiety, and conflict avoidance.
Empathetic Communication
Skill: Addressing the needs and concerns of team members to get them on board with change. Understand the unconscious thought processes of team members, enabling you to respond more effectively to their concerns, viewing resistance to change as a crucial part of the change strategy.
Developing and Rewarding the Team
Skill: Encouraging the growth and motivation of team members. Invest in your team’s development through personalised development plans and reward systems based on behavioural psychology to recognise and promote performance.
Designing a High-Performance Culture
Skill: Creating a culture that supports and promotes high performance. Develop an environment where core values are genuinely translated into behaviour. Establish behavioural routines that ensure clear core values, performance indicators are measurable, and continuous feedback is provided to motivate and support team members.
Navigating Conflict and Crisis
Skill: Effectively resolving conflicts and managing crisis situations. Train leaders and team members in conflict resolution and crisis management to maintain team cohesion and productivity during challenging times by applying proven framing techniques.
Managing Key Stakeholders
Skill: Managing relationships and reputation with external stakeholders. Learn how to build support and trust both within and outside the organisation, handle activist stakeholders, and navigate challenging interviews.
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Modules – The Influential Leadership Journey
Individual 45-min interviews to map each leader’s drivers, blockers, and behavioural patterns — forming the foundation for a tailored program.
A deep dive into behavioural design for leadership. Learn how to improve decision-making, communication, cultural awareness, and how to lead under pressure.
Seven virtual 2-hour sessions where leaders apply the method to real challenges in between sessions — reinforcing learning and growing habits in context.
We attend two live team meetings and co-create high-performance agendas and behaviours with the leadership team in their natural working environment.
Throughout the program, leaders receive 1:1 coaching and learn from peers, embedding the Influential Leadership habits into day-to-day behaviour.
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Our Courses
We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.
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In-Person Edition
Join the Fundamentals Course (2 full days) in our fully equipped training location in Amsterdam. Get up-to-speed with the latest in Behavioural Design while enjoying views of the historical centre of Amsterdam and being pampered with delicious food.
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Self-Paced Edition
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home, your office, or even on your commute. Taught by our founder Astrid Groenewegen. No travel needed, just high-impact, practical learning at your own pace.
Book A Call With Us
Upcoming open edition courses
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Customer testimonials
The SUE Learning Experience
Learn
In sharp, energising masterclasses, you’ll gain the key foundations of behavioural psychology and influence. You’ll get ready-to-use models, insights, and tools to better understand and guide behaviour.
Internalise
After the training, you become a member of the exclusive SUE | Behavioural Design Club. Through webinars, Q&As, hackathons and networking events, you keep learning, get support applying the method, and grow alongside a like-minded community.
Try
Each piece of theory is immediately followed by a hands-on work session. You’ll apply what you’ve learned to a real behavioural challenge using practical templates and cheat cards you can keep using after the training.
Optimise
You’ll develop and test different approaches, sharpen your ideas, and get expert feedback. This is where you turn theory into interventions that actually work in practice.
The Program Breakdown
This isn’t about more theory or personality tests. It’s about learning to lead through real behavioural change — using psychology, experimentation and practice in your daily context.
The program runs over 5 months and requires around 5 full days in total, spread out to allow for reflection, application, and coaching.
This program is ideal for senior leadership teams, management boards or cross-functional executive groups who need to lead change, not just manage operations.
Absolutely. The intake interviews ensure that all sessions and deep dives are tailored to your specific context, leadership challenges and transformation goals.
Still have questions?
We are accredited by the EQAC.
Meet Your Instructors
Kirsten Kremer
Astrid Groenewegen
Sarah van der Wiel
Birgitta Vrins
Thijs Perquin
Some of the organisations we worked with.
We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced Behavioural Design Academy, please check out their reviews.
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Want to train your entire team?
Struggling with resistance, misalignment, or slow adoption? It’s not a strategy problem—it’s behavioural. Our team training helps you uncover what really drives (or blocks) behaviour, using the SUE | Influence Framework©. Give your team the tools to design change that sticks—together.
Learn how to apply the psychology of influence in practice.
Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 5.000 forward-thinking professionals from over 45 countries who have already graduated from this training.
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