Team Training
Are you looking for inspiration, training, or facilitation for a strategy day? Discover how Behavioural Design Academy can help your teams become better at guiding choices and behaviour.
When smart teams hit invisible walls
“Our people know what to do — but something still blocks action.”
You’ve got experienced professionals. Strong ideas. Clear strategies. But something doesn’t stick. Engagement is low, behaviour doesn’t shift, and outcomes fall short. What if it’s not the plan — but the psychology behind it?
“We need our team to influence better — across roles and silos.”
From consultants to policy teams, from product to leadership — everyone is expected to move others. But influence is a skill most never get trained in. That gap shows up in resistance, rework, and missed opportunities.
“We’re missing a shared language and method.”
Everyone works differently. This training gives teams a repeatable, practical framework they can use together — so collaboration gets faster, and decisions more effective.
We can customise the training programs for teams entirely. For example, by setting up special training sessions for executive teams, management teams, or project teams. From one-day training sessions to complete programs.
What Your Team Will Learn
Understand how people really make decisions
Move beyond logic and assumption. Learn what actually drives choices — and how to influence them, ethically and effectively.
Spot the forces that block or enable change
Use the SUE | Influence Framework© to uncover hidden anxieties, frictions, and motivations that shape behaviour.
Interview like a behavioural expert
Learn how to ask the right questions, capture key insights, and reveal what really matters to customers, colleagues, or citizens.
Turn insight into practical action
Use models like SWAC and JTBD to design behavioural interventions — from better communication to improved customer journeys.
Test and adapt quickly
Prototype and validate behavioural ideas with real users before scaling them — reducing guesswork and rework.
Create lasting alignment and capability
Equip your team with one common approach to behavioural design — and support them with six months of follow-up learning and resources.
Subscribe to our newsletter '1.5 Minutes on Influence' and learn the art of influence, right in your inbox every week.
What can you learn in a team training?
Our most popular team training. In this two-day training for teams, you will learn all the techniques of the Behavioural Design Method, applied to an influence challenge from your own practice. This is an official certification program. Ideal for teams that want to deepen their expertise with behaviour techniques.
Become a behaviour expert – Develop the confidence and know-how to work with the method and become the behaviour experts within your organisation: 6 training days + work on your own behaviour project. Duration: 5 months.
An L&D program for leaders, VPs, and members of the Executive Leadership team to make better leadership decisions, guide their organisation through change, and design high-performance behaviour within the organization. This training consists of two in-person days plus 6-8 virtual follow-up sessions of one and a half hours each to further apply the frameworks and strategies to cases and issues.
How do you design a happier work environment with Behavioural Design? In this one-day workshop, we explore how you can create an environment that produces much more joy, happiness, and satisfaction using behavioural sciences. Ideal for HR teams and management teams.
In this one-day workshop, we work on exploring as many new ideas as possible to get people excited about your offer. We use behavioural principles and techniques as inspiration to attract, convert, ensure people experience success, and retain them
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Our Courses
We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.
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In-Person Edition
Join the Fundamentals Course (2 full days) in our fully equipped training location in Amsterdam. Get up-to-speed with the latest in Behavioural Design while enjoying views of the historical centre of Amsterdam and being pampered with delicious food.
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Self-Paced Edition
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home, your office, or even on your commute. Taught by our founder Astrid Groenewegen. No travel needed, just high-impact, practical learning at your own pace.
Book A Call With Us
Upcoming open edition courses
Customer testimonials
The SUE Learning Experience
Learn
In sharp, energising masterclasses, you’ll gain the key foundations of behavioural psychology and influence. You’ll get ready-to-use models, insights, and tools to better understand and guide behaviour.
Internalise
After the training, you become a member of the exclusive SUE | Behavioural Design Club. Through webinars, Q&As, hackathons and networking events, you keep learning, get support applying the method, and grow alongside a like-minded community.
Try
Each piece of theory is immediately followed by a hands-on work session. You’ll apply what you’ve learned to a real behavioural challenge using practical templates and cheat cards you can keep using after the training.
Optimise
You’ll develop and test different approaches, sharpen your ideas, and get expert feedback. This is where you turn theory into interventions that actually work in practice.
The Program Breakdown
We offer in-person sessions at your office or ours in Amsterdam (2 full days), or virtually in four interactive half-day modules. We’re flexible to your team's needs.
Yes. While the method is standardised and proven, we always adapt examples, cases and emphasis to match your field and goals.
No prerequisites are required; this training is suitable for all team members.
The full Behavioural Design Fundamentals Course experience for your team: expert trainers, all tools and materials, certification, six months of follow-up learning, and access to the SUE alumni network. For in-person sessions, we also take care of food, drinks, and an inspiring training environment.
Still have questions?
We are accredited by the EQAC.
Meet Your Instructors
Kirsten Kremer
Astrid Groenewegen
Sarah van der Wiel
Birgitta Vrins
Thijs Perquin
Some of the organisations we worked with.
We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced Behavioural Design Academy, please check out their reviews.
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Want to train your entire team?
Struggling with resistance, misalignment, or slow adoption? It’s not a strategy problem—it’s behavioural. Our team training helps you uncover what really drives (or blocks) behaviour, using the SUE | Influence Framework©. Give your team the tools to design change that sticks—together.
Learn how to apply the psychology of influence in practice.
Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 5.000 forward-thinking professionals from over 45 countries who have already graduated from this training.
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