Behavioural Science for Daily Life: introduction
Hi, my name is Astrid Groenewegen. This video series will help you unlock the power of behavioural science to help you make better decisions in work, life, and play. Why do people do things? Or don’t they? Why do so many of our good intentions of changing our behaviour fail? How can we shape positive behaviours or help people make better decisions for themselves or the planet we live on? I will debunk the myths about motivation, shed light on the hidden psychology of human decision-making, and foremost, show you how to apply the groundbreaking insights from behavioural science to shape desired behaviours yourself. My goal is to make science practical and show you that some basic understanding of human psychology will give you far more control over successful outcomes than you might have ever thought. So, join me on a journey to learn what most of us didn’t get taught in school. Welcome to Behavioural Science for Daily Life!
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