Advanced Course
In this course, we'll take you to the next level of mastery of Behavioural Design. You'll be working on building your success case while learning how to set up and lead Behavioural Design projects in your organisation or team.
Ready to take your influence to the next level?
“I want to move from solving challenges to leading change.”
You’ve mastered the basics of behavioural design and you’re already applying it in your work. But you feel the potential goes further. You’re ready to take on bigger behavioural challenges, lead complex projects, and embed the method more deeply — not just use it when it’s convenient.
“I’m seen as the behaviour person — but I want to feel like one too.”
Colleagues come to you for advice on behaviour, strategy, or communication. You want to step up with confidence and offer more than ad-hoc input. You’re looking for a structured, expert-level process to guide others, experiment smartly, and design change that scales.
“I want to grow — but I don’t want to do it alone.”
You’re committed to developing yourself, but self-study has limits. In this course, you work alongside like-minded professionals, receive 1:1 coaching, and test your own behavioural solution — supported by experts at every step.
You will learn how to set up and facilitate a Behavioural Design Sprint as we will go through every step in detail to solve your own Behavioural Design challenge.
Here is what you will learn in this course
Get certified as a Behavioural Designer
Receive official recognition of your mastery and apply it directly within your role or organisation.
Deepen your behavioural insight skills
Strengthen your interview techniques and uncover real-world behavioural drivers.
Master the SUE | Influence Framework© in action
Apply the framework to complex, real-life cases and identify critical behavioural barriers.
Design interventions that change behaviour
Learn advanced ideation techniques to turn insights into effective, evidence-based strategies.
Gain strategic confidence as a Behavioural Design Lead
Learn to guide teams, shape projects, and drive change using behavioural design as your superpower.
Build a powerful peer network
Learn alongside experienced professionals, exchange ideas, and grow within a community of behavioural thinkers.
Krijg onze ‘1,5 Minutes on Influence’ nieuwsbrief over de psychologie van beïnvloeding gratis in je inbox.
5 Power Skills You’ll Gain in the Advanced Course
Learn to confidently lead behavioural change projects — from setting the brief to guiding teams through strategy, insight, ideation and validation.
Master advanced interviewing techniques and learn how to uncover the real blockers and motivators behind people’s behaviour.
Translate behavioural insights into high-impact strategies and interventions that shape decisions — predictably and ethically.
Build and test behavioural interventions with real users. Learn how to prototype smart, fail fast, and adapt based on real-world feedback.
Grow into the go-to behavioural expert in your team or organisation — equipped with a tested method, expert coaching, and a strong peer network.
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Je kunt kiezen uit twee edities.
Je kunt de Fundamentals Course zowel op onze trainingslocatie in Amsterdam volgen of online in je eigen tempo, waar en wanneer het jou uitkomt.
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Training op Locatie.
Volg de Fundamentals Course (2 volle dagen) in onze volledig ingerichte trainingslocatie in Amsterdam. Leer het laatste in Behavioural Design uitkijkend over het historische centrum van Amsterdam, terwijl je wordt verwend met huisgemaakt vers eten.
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Self-Paced Editie
Op zoek naar meer flexibiliteit? Volg de Fundamentals Course vanuit huis, je kantoor of onderweg — waar en wanneer het jou uitkomt. Gemaakt en gegeven door oprichter Astrid Groenewegen. Geen reistijd, wel praktische inzichten met directe impact. Helemaal in jouw tempo.
Book A Call With Us
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Testimonials
Hoe ga je leren?
Learnen
In scherpe, energieke masterclasses leer jede fundamenten van gedragsveranderingen beïnvloeding. Je krijgt direct toepasbare modellen, inzichten en tools waarmee je keuzes en gedrag beter gaat begrijpen én kunt sturen.
Internaliseren
Na de training word je gratis lid van de exclusieve SUE | Behavioural Design Club.Via webinars, Q&A’s, een hackathon en netwerk-events blijf je leren, krijg je hulpbij toepassing en bouw je een netwerk van gelijk gestemden op.
Proberen
Each piece of theory is immediately followed by a hands-on work session. You’ll apply what you’ve learned to a real behavioural challenge using practical templates and cheat cards you can keep using after the training.
Optimaliseren
Je ontwikkelt ideeën en oplossingen, test verschillende aanpakken en scherpt ze aan met feedback. Zo vertaal je theorie naar interventies die in de praktijk écht effect hebben.
FAQs
The course runs over three months, including five in-person training days in Amsterdam and three 30-minute virtual coaching sessions. This allows time for reflection, fieldwork, and deep learning — without disrupting your schedule.
You’ll need time for homework assignments, interviews, and prototyping between sessions — roughly 4–6 hours per week. We’ve built in space between modules so you can manage this alongside your job.
Yes — and that’s what makes the course powerful. You’ll work on a real behavioural challenge from your own work context. We’ll guide you through every step: from setting the scope to testing interventions.
You’ll complete your first Behavioural Design Sprint, present a validated solution, and become a certified Behavioural Designer. You’ll also gain advanced tools, new confidence — and access to an exclusive alumni network.
Heb je nog vragen?
We are accredited by the EQAC.
Ontmoet Je Trainers
Kirsten Kremer
Astrid Groenewegen
Sarah van der Wiel
Birgitta Vrins
Thijs Perquin
Bekijk ons werk in de praktijk (cases).
We hebben mensen getraind bij zowel nationale en internationale klanten. Van non-profits, corporates, overheden tot scale-ups en gezondheidsspecialisten.Als je wilt weten hoe zij de Behavioural Design Academy hebben ervaren, bekijk dan eens hun reviews.
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Wil je je hele team trainen?
Als je een heel team of een groep van meer dan 8 mensen wilt trainen, bieden we speciale team trainingen. Deze maken we helemaal op maat passend bij jouw organisatie of uitdaging.
Leer hoe je de psychologie van beïnvloeding in de praktijk kunt toepassen.
Download de Fundamentals Course brochure en ontdek hoe je de Behavioural Design Method© in de vingers kunt krijgen waarmee je inzichten en principes uit de de psychologie van beïnvloeding kunt inzetten om producten, diensten, campagnes of beleid te ontwikkelen die mensen zullen omarmen. Sluit je aan bij meer dan 1.500 innovatieve, vooruitstrevende professionals uit meer dan 45 landen die deze training al hebben afgerond.
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