Leadership Training
Influencing and behavioural change are the power skills of successful leadership teams. Develop this skill as a team in this 5-month programme.
When leadership needs to influence more than just KPIs
“We want to lead change — but behaviour doesn’t shift.”
Strategy, structures and tools are in place, but real transformation still stalls. You don’t need more frameworks — you need to understand how to influence mindset, motivation and culture.
“Our leadership team is smart — but we’re not aligned.”
You’re navigating complexity, conflict and high expectations. But without shared habits, language, and behavioural tools, trust and momentum don’t grow. Influence starts inside the team.
“We’re good at goals — but not at habits.”
You set bold ambitions, but daily leadership behaviours often fall back to old patterns. Long-term transformation needs new rituals, new framing, and deliberate practice in context.
Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies
What You Will Gain
Making more Rational Decisions
Skill: Making objective and well-founded decisions under pressure: Learn how to recognise and overcome decision biases as a group to make high-stakes decisions rationally, despite tunnel vision, status anxiety, and conflict avoidance.
Empathetic Communication
Skill: Addressing the needs and concerns of team members to get them on board with change. Understand the unconscious thought processes of team members, enabling you to respond more effectively to their concerns, viewing resistance to change as a crucial part of the change strategy.
Developing and Rewarding the Team
Skill: Encouraging the growth and motivation of team members. Invest in your team’s development through personalised development plans and reward systems based on behavioural psychology to recognise and promote performance.
Designing a High-Performance Culture
Skill: Creating a culture that supports and promotes high performance. Develop an environment where core values are genuinely translated into behaviour. Establish behavioural routines that ensure clear core values, performance indicators are measurable, and continuous feedback is provided to motivate and support team members.
Navigating Conflict and Crisis
Skill: Effectively resolving conflicts and managing crisis situations. Train leaders and team members in conflict resolution and crisis management to maintain team cohesion and productivity during challenging times by applying proven framing techniques.
Managing Key Stakeholders
Skill: Managing relationships and reputation with external stakeholders. Learn how to build support and trust both within and outside the organisation, handle activist stakeholders, and navigate challenging interviews.
Krijg onze ‘1,5 Minutes on Influence’ nieuwsbrief over de psychologie van beïnvloeding gratis in je inbox.
Modules – The Influential Leadership Journey
Individual 45-min interviews to map each leader’s drivers, blockers, and behavioural patterns — forming the foundation for a tailored program.
A deep dive into behavioural design for leadership. Learn how to improve decision-making, communication, cultural awareness, and how to lead under pressure.
Seven virtual 2-hour sessions where leaders apply the method to real challenges in between sessions — reinforcing learning and growing habits in context.
We attend two live team meetings and co-create high-performance agendas and behaviours with the leadership team in their natural working environment.
Throughout the program, leaders receive 1:1 coaching and learn from peers, embedding the Influential Leadership habits into day-to-day behaviour.
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Je kunt kiezen uit twee edities.
Je kunt de Fundamentals Course zowel op onze trainingslocatie in Amsterdam volgen of online in je eigen tempo, waar en wanneer het jou uitkomt.
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Training op Locatie.
Volg de Fundamentals Course (2 volle dagen) in onze volledig ingerichte trainingslocatie in Amsterdam. Leer het laatste in Behavioural Design uitkijkend over het historische centrum van Amsterdam, terwijl je wordt verwend met huisgemaakt vers eten.
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Self-Paced Editie
Op zoek naar meer flexibiliteit? Volg de Fundamentals Course vanuit huis, je kantoor of onderweg — waar en wanneer het jou uitkomt. Gemaakt en gegeven door oprichter Astrid Groenewegen. Geen reistijd, wel praktische inzichten met directe impact. Helemaal in jouw tempo.
Book A Call With Us
Toekomstige trainingen
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Testimonials
Hoe ga je leren?
Learnen
In scherpe, energieke masterclasses leer jede fundamenten van gedragsveranderingen beïnvloeding. Je krijgt direct toepasbare modellen, inzichten en tools waarmee je keuzes en gedrag beter gaat begrijpen én kunt sturen.
Internaliseren
Na de training word je gratis lid van de exclusieve SUE | Behavioural Design Club.Via webinars, Q&A’s, een hackathon en netwerk-events blijf je leren, krijg je hulpbij toepassing en bouw je een netwerk van gelijk gestemden op.
Proberen
Each piece of theory is immediately followed by a hands-on work session. You’ll apply what you’ve learned to a real behavioural challenge using practical templates and cheat cards you can keep using after the training.
Optimaliseren
Je ontwikkelt ideeën en oplossingen, test verschillende aanpakken en scherpt ze aan met feedback. Zo vertaal je theorie naar interventies die in de praktijk écht effect hebben.
FAQs
This isn’t about more theory or personality tests. It’s about learning to lead through real behavioural change — using psychology, experimentation and practice in your daily context.
The program runs over 5 months and requires around 5 full days in total, spread out to allow for reflection, application, and coaching.
This program is ideal for senior leadership teams, management boards or cross-functional executive groups who need to lead change, not just manage operations.
Absolutely. The intake interviews ensure that all sessions and deep dives are tailored to your specific context, leadership challenges and transformation goals.
Heb je nog vragen?
We are accredited by the EQAC.
Ontmoet Je Trainers
Kirsten Kremer
Astrid Groenewegen
Sarah van der Wiel
Birgitta Vrins
Thijs Perquin
Bekijk ons werk in de praktijk (cases).
We hebben mensen getraind bij zowel nationale en internationale klanten. Van non-profits, corporates, overheden tot scale-ups en gezondheidsspecialisten.Als je wilt weten hoe zij de Behavioural Design Academy hebben ervaren, bekijk dan eens hun reviews.
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Wil je je hele team trainen?
Als je een heel team of een groep van meer dan 8 mensen wilt trainen, bieden we speciale team trainingen. Deze maken we helemaal op maat passend bij jouw organisatie of uitdaging.
Leer hoe je de psychologie van beïnvloeding in de praktijk kunt toepassen.
Download de Fundamentals Course brochure en ontdek hoe je de Behavioural Design Method© in de vingers kunt krijgen waarmee je inzichten en principes uit de de psychologie van beïnvloeding kunt inzetten om producten, diensten, campagnes of beleid te ontwikkelen die mensen zullen omarmen. Sluit je aan bij meer dan 1.500 innovatieve, vooruitstrevende professionals uit meer dan 45 landen die deze training al hebben afgerond.
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