Behavioural Design Fundamentals: 11 & 12 December 2025
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.
Welcome! We’re so happy you’re interested in SUE | Behavioural Design Academy. Course investment is € 1.490,00 excl. VAT per person.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
11 & 12 December 2025
Behavioural Design Fundamentals: 11 & 12 December 2025
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you'll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you'll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You'll receive a certificate of recognition.
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